Dove Advanced Hair Series
JDO Brand Design & Innovation has created premium pack designs for Unilever’s new ‘Dove Advanced Hair Series,’ a premium tier of products sitting above the core Dove hair care range. The new packs feature beautiful soft pastel hues that introduce the different need states. The shampoo products boast a semi transparent gradient which hero’s the product format, whilst the conditioner products remain a pure and beautiful white. A unique icon in gold foil was designed for each need state and transparent caps tinted in the respective complimentary color complete the design.
“JDO’s new premium pack designs represent a big step change for Dove. The new platform provides a much more premium offering from the core Dove hair care range and will allow us to bring the next generation of Dove hair care technology to a broader consumer base.”
— Renato Rossi, Global Brand Director, Dove hair luxury at Unilever
“The new design creates a beautiful premium presentation, white plus a hint of colour, allowing an integration of core Dove to the new platform and collections.”
— Tim Jebb, Principal and Founder of JDO
Fonte The Dieline